PRIVACY STATEMENT St. Elmo's Fire is committed to striving to the highest
standards of quality for all our services and to foster a
spirit of confidence, trust and integrity for Canadians,
clients and business partners with respect to their rights
of privacy as it relates to personal information that is
collected, used or disclosed in the course of commercial
activities or business.
With the continuing growth and dependency of e-commerce and
the use of the internet by consumers and businesses, issues
and concerns related to privacy and security of information
are facing increased public focus and scrutiny. St. Elmo's Fire’s commitment to privacy has evolved with the
advancement of technology and with recent government legislation
pertaining to the Personal Information Protection and Electronic
Documents Act (PIPEDA) and its guidelines and principles
pertaining to the collection, use and disclosure of personal
and confidential information.
The guiding principles of our Privacy Policy are:
Information Gathered through the St. Elmo's Fire Site
St. Elmo's Fire will track the domains from which people
visit the St. Elmo's Fire sites in order to gain aggregate
data that may be analyzed for trends and statistics. Subject
to the provisions of this Privacy Statement, St. Elmo's Fire
may use accumulated aggregate data for several purposes including,
but not limited to, marketing analysis, evaluation of St. Elmo's Fire's services, and business planning.
Cookies
St. Elmo's Fire employs "cookies" to provide users
with tailored information. A "cookie" is an element
of data that a Web site, when visited by a user, sends to
that user's browser which, in turn, may store that element
on the user's hard drive or memory. St. Elmo's Fire uses
cookies to better serve users of our St. Elmo's Fire Sites;
any cookies sent by St. Elmo's Fire will be marked so that
they will be accessible only by St. Elmo's Fire Sites subject
to this Privacy Statement. However, at his or her option
and at his or her sole expense and responsibility, any user
may block or delete our cookies from his or her hard drive.
However, by disabling cookies, certain site features and
functionality may no longer work properly, or at all.
Other Notification
In order to implement or enforce the Terms, St. Elmo's Fire
may use user-provided e-mail addresses to contact users on
an individual basis. At no time, unless such disclosure is
required by law, a governmental agency, or specifically authorized
by the user, will St. Elmo's Fire disclose individual user
personal information to unrelated third parties that is not
publicly available.
Links with other sites
The St. Elmo's Fire Sites contain links to other Web sites,
whether owned or controlled by St. Elmo's Fire affiliates,
or unrelated third parties. Please note that the privacy
policies of these sites may differ from those of the St. Elmo's Fire Sites. St. Elmo's Fire is not responsible for
the privacy policies and practices of any linked Web site.
We encourage you to read the privacy statement of any Web
site you may visit.
Security
To secure site integrity, St. Elmo's Fire employs measures,
including but not limited to security audits, use of encryption
tools and software, and other reasonable security measures
and procedures. Internal access to users' private and nonpublic personal
information is restricted to site administrators and individuals
on a need-to-know basis.
Accountability
St. Elmo's Fire is responsible for the information under
its control. St. Elmo's Fire has designated individuals
who are accountable for compliance with these principles
and to any policies adopted and to implement the appropriate
safeguards of any existing or future personal information
that is collected, retained or disclosed.
Purpose
The purposes for which there is a requirement for the collection
of any personal information shall be identified either verbally,
in writing or electronically by the St. Elmo's Fire at or
before the time personal information is collected.
Consent
St. Elmo's Fire will provide prior knowledge as to the reasons
or requirement for the collection of personal information
and will secure the informed consent of the individual prior
to the collection, use or disclosure of personal information
except where exempted by the Act or law.
Collection of Information
The collection of personal information will be limited to
that which is necessary for the purposes identified by St. Elmo's Fire. All information will be collected by fair and
lawful means and in keeping with governing legislation and
the associated guiding principles.
Use, Disclosure and Retention
Personal information shall not be used or disclosed for purposes
other than those for which it was intended, except with the
informed and expressed consent of the individual(s) or as
required by law and will only be retained for as long as
necessary for the fulfillment of those purposes.
Disclosure of personal information about individual(s) to
unrelated third parties requires that the individual(s) be
informed in advance of the possibility of such use and disclosure,
and been given the opportunity to decline.
Accuracy
St. Elmo's Fire follows and maintains accurate record keeping
procedures. Personal Information shall be accurate, complete
and kept up-to-date, as provided by the individual(s), for
the purposes for which it is to be used.
Safeguards
St. Elmo's Fire has developed procedures and safeguards
to protect and keep secure, personal information, in a manner
that is appropriate to the sensitivity of the information
provided. This includes protecting the access to, use, disclosure,
retention and disposal of personal information.
Openness
Upon request, St. Elmo's Fire will readily make available
information about its policies and practices, procedures
and management relating to the collection, use and disclosure
of personal information.
Access
Upon request, an individual will be informed of the existence,
use and disclosure of his or her personal information, and
will be given access to that information. An individual shall
be able to challenge the accuracy and completeness of the
information and have it amended as appropriate and necessary.
Compliance
If necessary, an individual is be able to submit a challenge
concerning compliance with the above principles to the designated
individual or Privacy Officer who is accountable for St. Elmo's Fire’s privacy policy and its compliance to
the Act or law.
No Guarantees For Factors Beyond St. Elmo's Fire's Control
While this Privacy Statement expresses St. Elmo's Fire's
standards for maintenance of private data, it is not in a
position to guarantee that the standards will always be met.
There may be factors beyond St. Elmo's Fire's control (e.g., "script
kiddies", "crackers and other malcontents")
that may result in disclosure of data. As a consequence,
St. Elmo's Fire disclaims any warranties or representations
relating to maintenance or nondisclosure of private information.
St. Elmo's Fire recognizes the need for confidentiality
and the protection and security of personal or sensitive
information. St. Elmo's Fire is committed to being flexible
to the dynamic needs and requirements of individuals, clients
and business partners as they relate to individual rights
to privacy and the use, collection or disclosure of personal
information in the course of conducting commercial activities
and business. Any questions regarding our privacy policy
can be directed to our Privacy Officer via email to
info@st-elmosfire.com |
